It all started in May 2024, when Sarang Adalja and Giorgia Mannaioli decided to embark on a mission to revolutionize the cosmetic industry by developing cutting-edge skincare products based on ancient herbal formulations. Starting in Rome, the founders leveraged their passion for Ayurveda-based healing to launch a product line for luxurious face care products: Bold Beauty Face Cleanser, Romantic Dreams Face Serum, Sensual Rose Facial Mist and the Intense Lust Face Cream.